01Packages

A clear place to begin.

Three focused packages for an independent café launch or refresh. Fees are indicative planning prices; final scope and quote are agreed before booking.

01

Café Refresh

US$7502–3 weeks
  • 60-minute discovery
  • Audit of up to 5 touchpoints
  • Refinement of existing colour and type — no new logo
  • One menu, up to 2 sides / 40 items
  • 3 editable social templates in 1 format
  • Six-page usage guide

Two consolidated feedback rounds.

02

Café Identity

US$1,5004–5 weeks
  • 90-minute discovery
  • Positioning summary
  • Two visual directions; develop one
  • Primary logo, secondary lockup, and small-format mark
  • Colour and type system
  • One menu, up to 2 sides / 40 items
  • 12-page guide

One direction-selection round, then two consolidated refinement rounds.

03

Café Launch

US$2,2506–7 weeks
  • Everything in Café Identity
  • Artwork for 1 cup size using supplier templates
  • Artwork for 1 label size using supplier templates
  • 1 sign artwork
  • 6 social templates total in 1 format
  • Production handover checklist

Identity rounds, plus two consolidated application rounds.

02Scope notes

Clear boundaries make better work.

Common scope: one café, one decision-maker, and one language. The client supplies approved content, dimensions, and supplier specifications.

Deliverables include appropriate vector and raster identity files, print PDFs, and editable social templates in the agreed tool.

Excluded: printing, fabrication, paid font or stock licences, photography, naming, website development, translation, ongoing social management, and applicable tax.

Timelines begin after the brief, booking requirements, and materials are complete, and assume consolidated feedback within 2 business days. Added scope or a new direction after approval is quoted separately before work begins.

Tell us about your café